Understanding your market/industry - Defining your market/industry - Describing your market/industry - Researching your market/industry - Identifying your competitors - Industry futures - Summary - New Venture Creation Framework exercises - Academic insights - Porter's Five Forces - assessing industry competitiveness - Case insights - Novo Nordisk - Bill Gates and Microsoft - Amazon, Apple, Facebook, Google and Microsoft - 5. 2 Market segments and the value propositionĬontents note continued: 4. Finding your business idea - New venture typologies - The `eureka moment' - Creating opportunity - Spotting opportunity - Generating a business idea - Connectivity and networking - Techniques for generating ideas - Is the business idea viable? - Characteristics of a good business idea - Summary - New Venture Creation Framework exercises - Academic insights - How to challenge market conventions - Sources of entrepreneurial opportunity - Discovery skills - Connecting good ideas - Inside the box thinking - Lean start-up - Case insights - Bizarre start-up ideas from the USA - Summly App - Streetcar (now Zipcar) - TutorVista - OnMobile - MOMA! - Nuffnang - Swarfega - Great Ormond Street Hospital - The Million Dollar Homepage - pt. What you bring to entrepreneurship - Your personal drivers - Your resources - Character traits of entrepreneurs - Factors that influence the entrepreneurial character - Measuring your personal character trails - Measuring your creativity - How entrepreneurs manage - Summary - New Venture Creation Framework exercises - Academic insights - Cognitive development theoryĬontents note continued: National culture - General Enterprise Tendency test - Effectuation - Case insights - Golden Krust (1) - Steve Jobs and Apple (1) - 3. The New Venture Creation Framework - The attraction of entrepreneurs - Barriers and triggers to entrepreneurship - New venture creation - Business planning - The New Venture Creation Framework - The business plan - Summary - Academic insights - Gazelles and economic growth - Myths about entrepreneurs - The Business Model Canvas - Case insights - Kiran Mazumdar-Shaw and Biocon - Julie Spurgeon and Material Pleasures - John Bird and The Big Issue - Tony Fernandes and AirAsia (1) - Marc Demarquette - eBay - pt. Includes bibliographical references (page 357) and indexes It combines practical advice from entrepreneurs with academic research and theory This book guides you through the whole process of planning for a new venture - from generating an idea, through developing the business model, and raising finance. This book dispels the myth that entrepreneurship cannot be taught, by breaking down the business start-up process into a seven-stage. The range and depth of discussion on the challenges of starting up is bound to ensure that this book becomes a core text for new venture creation modules. This book provides a detailed, in-depth overview of the new venture creation process through an approach which encompasses both practical and theoretical issues.
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